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A loop process of observation, experimentation and critical confrontation progressively build a better understanding of a new product-service system between the different stakeholders involved.
This process of strategic conversation is carried out among the different categories of actors involved (users; experts, providers, industry partners…) and supported by scenario simulations.
Aims are to explore, inform and better understand the current situation (orientation) on one hand, and, on the other hand to precise, share and build consensus around a new solution (focalisation). |
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