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Scenarios as a transactional object helps to facilitate dialog and bring convergence among a internal company project groups and multi-actors partnership building.
The introduction of the break-through Merck generics packaging line requires to open a dialog between the different players in the project showing the scenario from each context and point of view: chemist shop marketing; hospital dept; pharmacists;authorities, patients
Client: Merck Génériques
Partner:Généris
Date: 2001
Project: Merck generics packaging line |
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CO-DESIGN PROCESS / PROJECT GROUP ANIMATION |
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