Scenarios as a transactional object helps to facilitate dialog and bring convergence among a internal company project groups and multi-actors partnership building.
The introduction of the break-through Merck generics packaging line requires to open a dialog between the different players in the project showing the scenario from each context and point of view: chemist shop marketing; hospital dept; pharmacists;authorities, patients…

Client: Merck Génériques
Partner:Généris
Date: 2001
Project: Merck generics packaging line
CO-DESIGN PROCESS / PROJECT GROUP ANIMATION