Live streaming has taken the world by storm in recent years, and now it’s getting upgraded with artificial intelligence integrations. Warner Bros. Discovery Sports Europe has partnered with Amazon Web Services to deliver the Cycling Central Intelligence platform, which is designed to enhance the live streaming experience for mountain bike events.
With this innovation bringing plenty of new features to live streaming, there’s a strong chance that it could soon be used in other sports and in entertainment.
Live Streaming Constantly Receiving Upgrades
Live streaming has come a long way in a short space of time. It was initially used in the online casino industry, where developers realized it was the best way to bring the real world casino experience to players in their homes. This proved popular, and studios have worked on expanding it ever since.
Now, the online roulette at Betfair includes loads of innovative offerings, such as Pinball Roulette, Mega Roulette, and Speed Auto Roulette. The games use high definition cameras and various angles to make players feel as if they are there in the studio with the hosts.
Live streaming has blown up on social media platforms and in ecommerce, and it has been vastly improved with the introduction of 5G and edge computing. It also no longer relies on app-heavy ecosystems and instead uses more efficient browser-based solutions. Now, AI is helping to push live streaming forward even more.
What is the Cycling Central Intelligence Platform?
The Cycle Central Intelligence platform is new to the live streaming scene, but it has the potential to have a huge impact in the next few years. Known as the CCI, the AI-powered system uses AWS technologies including Amazon Bedrock, Amazon Textract, Amazon Translate, and Amazon Comprehend.
These different offshoots of Amazon’s AI developments work together to provide real-time, data-driven insights during live broadcasts of mountain biking events. It means that human commentators have access to an incredible wealth of information that can ensure that they are as detailed as possible in their reporting.
Commentators have relied on teams of people searching for information on computers for many years, but the integration of AI makes this more efficient and more seamless than ever.
Will This Spread Throughout All of Live Streamed Entertainment?
CCI is currently tailored for mountain biking events, but the technology that it uses has the potential to spread to other live sports. There’s also the chance that it could be used to generate personalized AI commentators for different viewers, based on their preferences.
According to a piece in FlyRank, the CCI technology massively enhances storytelling in live sports. This could easily be applied to the entertainment industry as well, where there are plenty of live offerings that could benefit from AI-powered commentary.
Live streaming is continuing to go from strength to strength, and it’s exciting to think what impact AI could have. The integration of AI in mountain biking is just the beginning, and these innovations are likely to spread into other sectors soon.
