Concept models are quick moke-up simulating new products or materials evidence of services.
Praxilène is a blood presure regulator. 9 concept models were realised in order to explore possible improvements of treatment observance among elderly patients main target.

Client: Mercks Lipha France
Partner: Motive Packging
Date: 1997/98
Project: Praxilène packging
SCENARIO SIMULATION / CONCEPT MODELS